Paris Hilton is one smart cookie. Don’t let her looks fool you, she is an incredibly smart marketer and that is why we can relate to her so well.

Yesterday Arturo and Marvin got these amazing fotos of Paris as she shopped at Diavolina Shoe and clothing Store in Beverly Hills. She was the with her dog, Marilyn Monroe and by the looks of these photos, having the time of her life!

What we adore about the shot of her with her handbag is how Paris has meticulous made sure that the paparazzi can see her embossed handbag. We do not have a clue if it from her line or if a designer made it special for her, that is not the point. The point is that she wanted the camera to see it!

Everyone wins when this foto is published, Paris, the handbag designer, the store, the city of Beverly Hills, Arturo, Marvin and the dog! That is what makes this beautiful industry so exciting. Someone tell that to Councilman Dennis Zine!