Fashion houses will do everything possible to get celebrities in the front row of their fashion shows. Why? Because their photos will be in all the papers the next day! The stars are bigger than the new collection. Not only that, they get free airfares, First Class Hotels and Goodie Bags. These photos were taken in the tent yesterday at the Bryant Park fashion show during Fashion Week. Check out Maggie Gyllenthall, Hillary Swank and Demi Moore in the front row.