PAPARAZZI AS AN ART FORM!
“PAPARAZZI
PHOTOGRAPHY AS AN ART FORM“
APPLE STORE, SoHo October 16, 2007 at 6:30pm
Paparazzi photography as fine art? It’s not as far-fetched a concept as some might think.
“Thirty Years of Paparazzi,” a seminar featuring iconic black& white and color paparazzi photography from celebrity photographers and Buzz Foto (www.buzzfoto.com) principals Brad Elterman and Henry Flores, will pose that very question at the Apple Store in SoHo on October 16, 2007 at 6:30pm.
“Henri Cartier-Bresson would at times stake
out his subjects,” Elterman explains. “In the ‘40s,
Walker Evans would descend into the New York subway with his Contax camera
secreted in his overcoat to capture daily life in the greatest city in
the world. Were these renowned “art” photographers paparazzi?
Is paparazzi an art form? We think so, as do publications worldwide including
People, US Magazine, and The New York Post. “
who have welcomed and published our images.
Art was always important in the Elterman family. Gathered around the family dining room table, his parents (his mother was a painter) and some friends founded The Graphic Arts Council fifty years ago at the Los Angeles Country Museum of Art.
Elterman’s work has already shown at the
Gallerie Thoma in Basel, Switzerland; Gallery 3175 in San Francisco; and
Bamboo Lane Gallery and the Jaxon House in Los Angeles. A 2005 showing
at the Dan O’Melvenly Gallery on Los Angeles’s fashionable
Melrose Avenue was held over an additional two weeks.
At the Apple Store, Elterman and Flores will display and discuss the work
they have produced from 1975 to today, and how the in-demand paparazzi
photo subjects have changed from the likes of Elizabeth Taylor and Richard
Burton to today’s Paris, Lindsay and Britney. “In thirty years’
time when you visit MoMa photographic exhibits, you will be able to graphically
recall this era of vulgar celebrities and total excess via the expressions
captured in these historic works,” said Elterman
Elterman and Flores will also discuss why ‘70s photographs have become collectables, and why today’s Buzz Foto images will someday become iconic “objets d’art” possibly appearing at MoMa next to the works of Cartier-Bresson, Walker Evans and Helen Levitt. They will also speak about how paparazzi photographs are now editorially accepted at almost all national magazines including People and Us Weekly, and why the days of red carpet and other staged “photo-op” events are on the way out.
In closing, Elterman and Flores will share thoughts on value pricing for today’s paparazzi works and what makes a photograph marketable.
“We are delighted to be appearing at the Apple Store in SoHo in New York,” says Flores. “We could have never been as successful in this industry without our Apple equipment and our photo distribution via Digital Railroad".
The Apple Store
103 Prince St.
New York NY 10012
(213) 226-3126
http://www.apple.com/retail/soho/
Company Contacts:
Buzz Foto, LLC
Brad Elterman & Henry Flores
1112 Montana Avenue, Suite 80
Santa Monica, CA 90403
mailto:sales@buzzfoto.com