- July 27, 2008
- 3
LC Should Take Some Notes
There’s a reason why Heidi Montag’s clothing line Heidiwood for Anchor Blue is selling like mad, whereas Lauren Conrad’s brand is being pulled across the nation. One good reason, at least: marketing. Distributors have complained that Lauren Conrad has refused to make in-store appearances for her own line – hell, we hardly even see her mention it these days. But look at Heidi Montag yesterday at Kitson in Beverly Hills, California. She came out to do an appearance and signing for her line, bringing along her BF Spencer Pratt to help promote her duds. These two know how to work it, and their bank accounts are a direct reflection of that.
Photo by Derek Steele/BuzzFoto.com
Stop hating on Lauren’s line. Kitson is the only store to drop her line. It’s not being pulled across the nation. She sells to over 500 boutiques plus Bloomingdales and Nordstom have picked up her line. Heidi’s line sells to Kitson and Anchor Blue. It’s easy to make appearances when it’s only in 2 stores. Plus Heidi is an attention whore.
I hate to say it, but Heidi actually looks good here!
Kitson owner Fraser Ross is trying to get FREE publicity by bashing Lauren Conrad and acting like he’s “Team Heidi.” What a joke/pr stunt/desperate move to generate must-needed sales in a slumping economy where young girls have realized that they don’t need over-priced clothing and accessories which un-fashionably “expire” in only weeks. Go to the stores that charge you reasonable prices, and you get more fashion for your buck without breaking your budget