LC Should Take Some Notes

There’s a reason why Heidi Montag‘s clothing line Heidiwood for Anchor Blue is selling like mad, whereas Lauren Conrad’s brand is being pulled across the nation. One good reason, at least: marketing. Distributors have complained that Lauren Conrad has refused to make in-store appearances for her own line – hell, we hardly even see her mention it these days. But look at Heidi Montag yesterday at Kitson in Beverly Hills, California. She came out to do an appearance and signing for her line, bringing along her BF Spencer Pratt to help promote her duds. These two know how to work it, and their bank accounts are a direct reflection of that.

Photo by Derek Steele/BuzzFoto.com