Now this is a case study in free self-promotion. Paris Hilton and her boyfriend Benji Madden went shopping a few days ago in West Hollywood. They are completely decked out in the various business pursuits. Paris is wearing nearly head-to-toe DCMA gear, the Madden brothers line, and carrying a purse from, yup, her own line. Benji is similarly garbed in DCMA gear and his nearly ever-present fedora. Is it just us or are the Madden brothers starting to look more and more alike? Maybe their weights are just starting to match up.

Photo by Mia Junior/BuzzFoto.com